Wednesday, January 18, 2012

THE PUBLIC AND PUBLIC SPEECH


There are two interwoven concepts to be explored here: First is the meaning of public, and the second is the meaning of public speech, which is more than just speech that happens in public. The meanings of these social facts will be rooted in the work of Dewey (1927/1988) for a theory of the public and Tom Green (1994) for a theory of public speech. These are by no means the only people who have theorized either of these concepts, but they are robustly democratic conceptions, and I have chosen to use them because they create a productive frame for considering the problem of religion in the public life of a polity.
Dewey is a familiar enough figure in educational thought that I will not spend too much space in developing his idea. Rather, I will indicate the salient points he makes about the meaning and nature of a public. In The Public and Its Problems, Dewey (1927/1954/1988) confronts the fact that the modern age has done much to destroy community, a key and defining feature of which had been the interpersonal nature of relationships. His concept of democracy is rooted in communities—face-to-face associations. However, we cannot even conceive of governing a nation as a community unless citizens have strong roots in what Putnam (2000) refers to as mediating institutions. In short, one must belong to real, face-to-face communities, which then overlap, before one can conceive of a national community[1].
Dewey’s ideal of democracy is rooted in this sense of community. It is the experience of knowing others and their needs in context and complexity that allows us to care about others’ welfare as fully as our own. As Dewey (1976/1980[2]) puts the claim in School and Society, “What the best and wisest parent wants for his own child, that must the community want for all of its children. Any other ideal for our schools is narrow and unlovely; acted upon it destroys democracy” (p. 5). There is certainly some hyperbole here: If we did not prefer our own children to the children of others we would be some entirely different species than we are, and not necessarily better for it. But the rhetorical point is a powerful one: While I may decently prefer my own children over others, I may not create social structures that work against the well-being of those others. And Dewey is not just speaking of education and children; his broader point is that, in a democratic polity, there must be concern for the well-being of others. This, Dewey tells us, is the essence of democracy, not “… universal suffrage, frequent elections, majority rule, congressional and cabinet government.,” which are merely “devices” (p. 145).
Key, then, is the claim that democratic society must function as a community; at a national level it must be constituted as a Great Community.[3] What matters is the working of this public: when a public exists, we are aware of the fact, because we are aware of our membership in it. Further, the existence of community is the existence of democracy and vice versa: “… democracy is a name for a life of free and enriching communion” (Dewey, 1927/1954/1988, p. 184).
This brings us to Green’s (1994) work on the nature and importance of public speech. Speech that calls a public into being and does its work, is, as Dewey puts it, “… a subtle, delicate, vivid, and responsive art of communication” (Dewey, 1927, 1954/1988, p. 184). Like Dewey, Green is concerned with the loss of something in public life—perhaps the loss of public life itself:
…[W]e now have practically a whole generation of students who in their entire lives have no major public leader speak to the nation powerfully about our ties to one another, much less with conviction about what gratitude we owe our predecessors and what we owe our children. (p. 369)
And this was in 1994. Our current situation is largely the result of toxic speech that permeates and poisons the spaces that a public might inhabit, and is consciously used to undermine the notion of a public. Consider the importance of Ronald Reagan’s division of the American public in the eighties: He convinced a potential public that we are each on our own, and that there is no such thing as a public or common good. “Are you better off than you were four years ago?” (Reagan, October, 1980) was his question, not, “Are we better off?” There was, for Reagan, no such thing as we. Similarly significant was his inaugural statement that “Government is not the answer to our problems. Government is the problem,” (January, 1980) denies the possibility of democratic life as anything more than competition, since it denies that we can use government as a means to institutionalize solutions to common problems.
Like Dewey, Green is concerned about how we might address this lack. As Dewey considered the question of what a public looks and acts like, Green dealt with the question of how a public comes to be, and his insight is that “…the public is created by public speech” (p. 364). This seems simple, but it is not. How does public speech do its work, he asks? For Green, the beginning of understanding is to ask: What makes public speech public?
Green’s central insight in this regard is that public speech does not become public merely by being spoken in the proximity of others. Under those circumstances it is possible that the speech will be public speech, but so too it might be mere noise, background, or static. Unless it is heard in a certain way, it is not public speech: “… public speech occurs when what is said in one person’s speech is heard by others as candidates for their own speech” (p. 375, emphasis in original). This is what Green calls the Auditory Principle, and it is key not only to Green’s construction of public speech, but Dewey’s notion of a public itself. I must be able to imagine myself in the place of the speaker, thus making the other, less other.
The importance of this Auditory Principle is this: If Green is correct, then our mutual full membership in the democratic polity is not only dependent on our choice to participate, but further hinges on whether my speech is recognized by others as “candidates for their own speech.” Beyond the effort, care, and vigor with which I claim my share of the public space, I am only in a public with those who are willing to listen to me, and that is a decision over which I can have very little effect. If X is not educated so as to hear the speech of Y (and vice-versa), then X denies Y membership in the public to which X belongs. This aspect of learning, of education for listening, is one of the reasons the democratic pedagogy of the sort described in Vivian Paley’s You Can’t Say, You Can’t Play (1992) is so critical in the formation of democratic citizens. We have the power to effectively bar others from public membership—from citizenship, in any robust sense. We also have the moral responsibility not to do so.
It is important to note here that inclusion and recognition, what Kunzman (2006) calls “mutual respect” (first cited, p. 41), in no way implies consent or agreement, or even lack of blame. We can consider the claims on us that other people place, and then reject them. The Auditory Principle is not an obligation to agree, but to use my imagination to hear another’s speech as possibly my own. I might then reject that position. If I reject it prior to such consideration, I am rejecting the idea of a public, and thereby contributing to its unmaking.
Publics are fragile, when they exist at all. They are an example of what Durkheim (1982, p. 1) referred to as a “public fact” something with no real ontological status, but no less real for that. A social fact, such as the existence of a public, exists when and if its members think (or, as Green would say, when we speak and listen) it into existence. If we act as though there is no public—in Dewey’s terms, if I do not attend to the well-being of others in addition to my own; and in Green’s terms, if I do not listen to another as though it was at least possible for me to share that person’s point of view—then, in fact. there is no public, and, they would argue, no democratic life is possible. On the other hand, our actions in this regard can bring a true democratic society into being, if we choose to so act. 

Virtual communication

Types of Media
http://www.youtube.com/watch?v=s1H5m0S-sdQ
"It is much easier to be critical than to be correct." —Benjamin Disraeli

Marketing


  • Identifying and Targeting your Audience
  • Enhancing the Customer Experience
  • Pricing
  • Branding
  • Guide to Buying Media
  • Types of Media available
  • Creating a Communication Plan
  • Direct Marketing
  • Using the Internet as a Marketing Tool
  • Guerilla Marketing: Cheap and Fun

Mass Media Advantages and Disadvantages




  • Television: Reaches more people than any other medium; costs the most.
  • Cable TV: Better equipped to target a specific audience both psychographically and geographically; more cost efficient; doesn't reach as many people.
  • Radio: Able to target specific audiences with higher frequency of the message; need to buy 2-3 stations for good reach; not as expensive as television.
  • Newspaper: Communicates details about arts organization's events; can geographically target a city/communities; lots of ad clutter, especially in the entertainment section; expensive for a "page-dominant" ad.
  • Magazines: Reach upscale audiences; higher quality graphics and environment; based on a weekly or monthly publishing cycle, it is difficult to develop an adequate frequency level; costly, especially since a color ad is necessary for impact.
  • Outdoor Billboards and Transit: Good image or reminder medium; can't communicate many details.
  • Internet: Good support medium; communicates lots of information for events; open 24/7; need to promote website address; must keep information current.

Types of Media


Once you determine your target audience, you can select the appropriate medium to deliver the message — obviously, that would be the medium most popular among your target audience.

People to People MediaInteractive Media
Direct mail brochuresOrganizational websites
TelemarketingInternet advertising
Community outreachE-Mail
Special eventsE-Commerce
Point of Sale - the moment a transaction with a customer takes place




Do you remember the golden rule? The golden rule would be great if we were all the same style. But because people are different, they want and need to be treated differently. This program teaches how to become FLEX-able and introduces you to The Platinum Rule - "Do unto others as THEY want to be done unto". 
"A good listener is not only popular everywhere, but after a while he knows something." —Wilson Mizner
A world community can exist only with world communication, which means something more than extensive short-wave facilities scattered; about the globe. It means common understanding, a common tradition, common ideas, and common ideals.
Robert M. Hutchins

Four Primary Communication Styles

1.    Goal-Setting Focus – a person (like Frank Butler) who is focused on goals is interested in opportunities to expand his or her world.
2.    Lifestyle Desire – a person who is focused on lifestyle desires engagement, fun and making connections.
3.    Stability Need – a person with a need for stability is interested in safety and living in a calm environment.
4.    Information Need – a person with a need for information likes to analyze and focus on the tangible.

Four Primary Communication Styles

Communication Styles by Christopher L. Heffner, M.S.


Passive
Assertive
Aggressive
Definition
Communication style in which you put the rights of others before your own, minimizing your own self worthCommunication style in which you stand up for your rights while maintaining respect for the rights of othersCommunication style in which you stand up for your rights but you violate the rights of others
Implications to Others
my feelings are not important
I don't matter
I think I'm inferior
we are both important
we both matter
I think we are equal
your feelings are not important
you don't matter
I think I'm superior
Verbal Styles
apologetic
overly soft or tentative voice
I statements
firm voice
you statements
loud voice
Non-Verbal Styles
looking down or away
stooped posture, excessive head nodding
looking direct
relaxed posture, smooth and relaxed movements
staring, narrow eyes
tense, clenched fists, rigid posture, pointing fingers
Potential Consequences
lowered self esteem
anger at self
false feelings of inferiority
disrespect from others
pitied by others
higher self esteem
self respect
respect from others
respect of others
guilt
anger from others
lowered self esteem
disrespect from others
feared by others

COMMUNICATION STYLES

FACTORS:
EXPRESSER
  DRIVER
  RELATER
ANALYTICAL
How to Recognize:
They get excited.
They like their own way; decisive & strong viewpoints.
They like positive attention, to be helpful & to be regarded warmly.
They seek a lot of data, ask many questions, behave methodically & systematically.
Tends to Ask:
Who? (the personal dominant question)
What (the results oriented question.)
Why? (the personal non-goal question.)
How? (the technical analytical question.)
What They Dislike:
Boring explanations/wasting time with too many facts.
Someone wasting their time trying to decide for them.
Rejection, treated impersonally, uncaring & unfeeling attitudes.
making an error, being unprepared, spontaneity.
Reacts to Pressure and Tension By:"Selling" their ideas or argumentative.Taking charge taking more control.Becoming silent, withdraws, introspective.Seeking more data & information.Best way to Deal With:Get excited with them. Show emotion.Let them be in charge.Be supportive; show you care.Provide lots of data & information.Likes To Be Measured By:Applause, feedback, recognition.Results, Goal-oriented.Friends, close relationships.Activity & busyness that leads to results.Must Be Allowed To:Get ahead quickly.  Likes challenges.Get into a competitive situation. Likes to win.Relax, feel, care, know you care.make decisions at own pace, not cornered or pressured.Will Improve With:Recognition & some structure with which to reach the goal.A position that requires cooperation with others.A structure of goals & methods for achieving each goal.Interpersonal and communication skills.Likes to Save:Effort they rely heavily on hunches, intuition, feelings.Time. They like to be efficient, get things done now.Relationships. Friendship means a lot to them.Face. They hate to make an error, be wrong or get caught without enough info.For Best Results:Inspire them to bigger & better accomplishments.Allow them freedom to do things their own way.Care & provide detail, specific plans&activities to be accomplished.Structure a framework or "track" to follow.