Once you determine your target audience, you can select the appropriate medium to deliver the message — obviously, that would be the medium most popular among your target audience.
| People to People Media | Interactive Media |
|---|---|
| Direct mail brochures | Organizational websites |
| Telemarketing | Internet advertising |
| Community outreach | |
| Special events | E-Commerce |
| Point of Sale - the moment a transaction with a customer takes place | |
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