Four Primary Communication Styles

1.    Goal-Setting Focus – a person (like Frank Butler) who is focused on goals is interested in opportunities to expand his or her world.
2.    Lifestyle Desire – a person who is focused on lifestyle desires engagement, fun and making connections.
3.    Stability Need – a person with a need for stability is interested in safety and living in a calm environment.
4.    Information Need – a person with a need for information likes to analyze and focus on the tangible.